What Is Email Marketing?
Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements.
The #1 thing that makes email unique compared to SEO and social media is that you have a direct line to your audience.
Does Email Marketing Still Work In 2019?
Yes. Email Marketing still works. Email marketing is very important for Every Marketer.
Why Email Marketing Still Works
Why does email still work so well?
#1: With Email, You Own The Distribution
This is a big one.
When a new subscriber signs up to your list, you have a direct line to that person’s inbox.
That’s simply not the case with Facebook, Twitter, Instagram… or any other social media platform.
In fact, a 2019 study found that Facebook organic engagement plummeted to less than 1%.
Contrast that number to the engagement rate you get from email.
The average newsletter open rate is 20.81%… 20x higher than Facebook post engagement.
Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements.
The #1 thing that makes email unique compared to SEO and social media is that you have a direct line to your audience.
Does Email Marketing Still Work In 2019?
Yes. Email Marketing still works. Email marketing is very important for Every Marketer.
Why Email Marketing Still Works
Why does email still work so well?
#1: With Email, You Own The Distribution
This is a big one.
When a new subscriber signs up to your list, you have a direct line to that person’s inbox.
That’s simply not the case with Facebook, Twitter, Instagram… or any other social media platform.
In fact, a 2019 study found that Facebook organic engagement plummeted to less than 1%.
Contrast that number to the engagement rate you get from email.
The average newsletter open rate is 20.81%… 20x higher than Facebook post engagement.
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