Keyword
Research & Analysis: Keyword
research is a practice used by search engine optimization professionals to find
and research actual search terms people enter into the search engines when
conducting a search. SEO Keyword Strategy is a technique for determining the
keywords that you should target with your SEO efforts. By performing a series
of SEO keyword research and analysis steps, you can identify the keywords that
will provide the best return on your investment. By targeting your SEO efforts
toward keywords that provide the most attractive return, you can maximize your
SEO spend.
Meta
Tag Optimization: Meta elements are tags used in HTML
or XHTML documents to provide structured metadata about a Web page. They are
part of a web page’s head section. Multiple Meta elements with different
attributes can be used on the same page. Meta elements can be used to specify
page description, keywords and any other metadata not provided through the
other head elements and attributes.
Title
Tag: The title tag is the single most
important “on page” element in telling a search engine what your page is all
about. Yes, the title tag is incredibly important. During the design of your
site, you should have decided on the best keywords for each of your pages. For
each page, you should use the most important keywords in your title tag.
Meta
Keywords: Meta keywords are the most
important tags in on page SEO and also called the heart on SEO. By definition,
Meta Keywords, an attribute of Meta tags, are a list of comma-separated words
included in the HTML of a Web page that describe the topic of that page. Though
they have been devalued over the years, Meta keywords may still offer some
benefits, more-so with second-tier search engines like Yahoo! and MSN, and
potentially even when Google evaluates landing page relevancy for Quality
Score.
Meta
Description: Unlike the keywords attribute, the
description attribute is supported by most major search engines, like Yahoo!
and Bing, while Google will fall back on this tag when information about the
page itself is requested (e.g. using the related: query). The description
attribute provides a concise explanation of a Web page’s content. This allows
the Web page authors to give a more meaningful description for listings than
might be displayed if the search engine was unable to automatically create its
own description based on the page content.
Image
Tag: Image tag is to optimize images of
a website in search engine by adding specific HTML code. It is very important
to understand that images are not technically “part” of the web page file, they
are separate files which are inserted into the page when it is viewed by a
browser. So a simple web page with one image is actually two files – the HTML
file and the image file. The example on the right illustrates this.
Content
Optimization: Content – whether it be in-depth
articles, short blogs, banner ad creative’s, social posts or landing page copy
– can always be better or, rather, optimized for both user experience and
search engine rankings. It is very important for SEO friendly website to have
quality content and optimize them in search engine.
Competitor
Analysis: Competitor analysis in marketing
and strategic management is an assessment of the strengths and weaknesses of
current and potential competitors. This analysis provides both an offensive and
defensive strategic context to identify opportunities and threats.
The
main components of an SEO competitive analysis are:
- Top Keywords
- Site Structure
- Linking Initiatives / Authority
- Social Presence
Website
Analysis: Site SEO Analysis is a website
dedicated to providing free search engine optimization (SEO) reviews of web
pages and entire websites. Our reviews provide an overall score and
recommendations to optimize the page for search engines. While you can see the
review of any web page, Site SEO Analysis is intended to be used by webmasters
and content managers for their own pages.
RSS
Feeds Creation: RSS stands for Really Simple
Syndication. But technically speaking, it is an XML file which contains channel
information (i.e. website information) and one or more items of a website. RSS
feed contents in themselves will not enable much better ranking as their
content is not unique; however, the increase in traffic that is generated as a
result of your site being the place to go for information will help
considerably. The more time a user spends at your site, the higher it will rank
too. Google keeps a track of all these metrics and uses them to keep track of
your site and how much it appeals to the people who go there. The RSS Best
Practices Profile contains a set of recommendations for how to create RSS 2.0
documents.
Robot.txt
Creation: The robots exclusion protocol
(REP), or robots.txt is a text file webmasters create to instruct robots
(typically search engine robots) how to crawl and index pages on their website.
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